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"Family Time"  (8/21/04)
By Joey Swanson
The Louisville Times, Lafayette News, Erie Review, Superior Observer

Local parent, chid teams find happiness through 'Moxie'


Attention mothers of Boulder County:  Rest assured, there are other moms out there who struggle to find activities and friends to spend time with each day.

Being a stay-at-home mother has its benefits for parents and their children.   However, as Jonna Needle, Kelsey Roberts and Michelle Brandon learned, finding other in the same situation, in the same area can be difficult.  When Roberts became pregnant, she made the decision to leave her job and dedicate her days and nights to motherhood.  At the time, she was confident that meeting other mother and child teams around Boulder County would be a breeze.

Not true. "Turns out, for about a year and a half I couldn't find anybody," Roberts said.  Then, along came Susan Lavelle and her creation ... Moxie Moms.

For Lavelle, the decision to create a group where mothers and their children could share time together with others was a logical step.  She also was beginning her journey into motherhood and did not want the added responsibilities of a job.  So, Lavelle explored her interest in pre- and post-natal care.  Soon, she created Moxie Moms.  Today, the local group boasts 375 members.

So, why is the group so successful?

For starters, it is the only group of its kind in the area.  Lavelle offers multiple activities Monday through Saturday for mothers and their children to enjoy.  The activities provide great networking opportunities and even offer financial incentives through the cooperation of local retail, fitness and activity centers providing discounts to group members. 

"We created buying power for moms," Lavelle said.

Moxie Moms can take advantage of the financial discounts offered at locales such as the Boulder Running Company, Grand Rabbits and the WOW! -- World of Wonder -- Children's Museum.

Through her affiliation with Moxie Moms, Lafayette resident Michelle Brandon recently enjoyed a four-week pilates class offered in Longmont.  Brandon said she liked the class because it took place at a convenient location with other Moxie Moms.  In addition, Brandon said Lavelle is willing to work with any business that members feel should be included in offering discounts.

Although moms can enjoy a wealth of activities on their own, the majority of Moxie Moms events and activities are designed to be enjoyed by parents and their children.  For example, hikes around the Boulder area are popular with Moxie Moms because of the many trails and the diverse scenery.

The group members also take part in walks, swims, lunches and sing-along activities held in a variety of cities.  Louisville resident Needle and her children recently participated in a trip to the Denver Zoo.  While Brandon said she and her son are busy learning Spanish together.  They also complement their language lessons with regular hikes.

"The great thing is, she (Lavelle) always has a couple of good activities planned each day.  Susan just has an incredible amount of energy," Brandon added.

Because of Lavelle's energy and the quick success of Moxie Moms, the group is starting to see some changes.  For starters, Moxie Moms no longer seems to be just for mothers.  "We're starting to have more and more dads attending," and Lavelle confirms, "Dads are always welcome," she said.

And with more fathers seeking what Moxie Moms has to offer, the group's popularity is expanding with a new chapter starting in Fort Collins.

Lavelle couldn't help but laugh recently when a mother who is assisting her in the opening of the Fort Collins group asked if she should make arrangements for childcare.  Lavelle responded by saying, a job like this should never come to that.

"The best part of it is, I love it, I absolutely love it," Lavelle said.

To take part in Moxie Moms in Boulder County, a one-year membership costs $50.  A discount is offered for two or more moms joining together.

For more information, visit www.moxie-moms.com

* Reprinted with permission. Colorado Hometown Newspapers 2004. *

Susan Lavelle can be reached at 303-413-0852 or 1-888-MXI-MOMS, or by e-mail at susan@moxie-moms.com.


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